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MECCA Bourke St, Where Beauty Blooms

08/07/2025

MECCA is having a bit of a moment, and we’re right in the thick of it.

We’re excited to announce you will soon be able to find our Flowers Vasette beauty inside MECCA’s biggest beauty store, MECCA 3000. It’s been years in the making, but it feels perfectly timed—a fresh take on florals and beauty with a nod to the past.

The iconic location, 299 Bourke Street, Melbourne, has stories to tell. Back in 1883, where rainbows arched and imaginations ran wild, Cole’s Book Arcade opened and it wasn’t just any bookstore—it was a place full of surprises and wonder. Now, 140 years later, MECCA has flipped the script again, turning the space into a playground for creativity, culture, and beauty.

We were invited to join the party, bringing flowers into MECCA’s gifting world. Think daisies and dew drops, perfume and peonies—simple touches that add a little something extra. It feels just right, especially since both MECCA and Vasette began here in Melbourne. Together, we’re part of a story that’s both grounded and ready for what’s next. So, we invite you to follow us on Instagram @flowersvasette and sign up to our emails to be the first to know when this iconic store opens and keep up with the exciting updates.

MECCA Bourke St Opening August 8th
MECCA Bourke St Opening August 8th
MECCA Bourke St Opening August 8th