MECCA is having a bit of a moment, and we’re right in the thick of it.
We’re excited to announce you will soon be able to find our Flowers Vasette beauty inside MECCA’s biggest beauty store, MECCA 3000. It’s been years in the making, but it feels perfectly timed—a fresh take on florals and beauty with a nod to the past.
The iconic location, 299 Bourke Street, Melbourne, has stories to tell. Back in 1883, where rainbows arched and imaginations ran wild, Cole’s Book Arcade opened and it wasn’t just any bookstore—it was a place full of surprises and wonder. Now, 140 years later, MECCA has flipped the script again, turning the space into a playground for creativity, culture, and beauty.
We were invited to join the party, bringing flowers into MECCA’s gifting world. Think daisies and dew drops, perfume and peonies—simple touches that add a little something extra. It feels just right, especially since both MECCA and Vasette began here in Melbourne. Together, we’re part of a story that’s both grounded and ready for what’s next.
Our doors are now open and we can’t wait to welcome you into our new boutique.
