Have you noticed the delicate bee, butterfly, and dragonfly dancing across our socials? These intricate illustrations are the work of the ever-talented Sabine L’Eveille of She Scribes—an artist whose designs don’t just decorate but tell a story.
With an eye for the exquisite and a penchant for the bespoke, the Melbourne-based designer has lent her artistry to Flowers Vasette’s latest brand refresh, infusing it with a sense of whimsy, elegance, and timeless charm.
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Could you share a little about your background and how this all started?
I’ve always loved a good story. My mother spoiled my siblings and I with the most beautiful picture books, and I was completely obsessed with the illustrations—I wanted to draw like that one day. She took us to galleries and exhibitions, immersing us in the art world from a young age. That early love and appreciation for art shaped everything I do.
For me, design has never been just about looking good; it’s about meaning. Even in primary school, every piece I created had to tell a story, whether it made people think, feel, or even laugh.
I studied Motion Design, fascinated by how animation weaves together shape, colour, movement and sound to tell a story. Later, I worked as an in-house graphic designer, but repetitive briefs weren’t fulfilling—I needed a way to blend art and design in a way that felt personal and above all, fun!
That’s why I created She Scribes—a space where art, design, and storytelling collide. From branding and stationery to immersive event identities, I dive deep into each project to bring stories to life through intentional design.
She Scribes is about bringing back that childhood magic found in story books—the kind that makes you stop, take it all in, and feel something. And that’s exactly what I bring to every project.
What drew you to pursue a career within this field?
Like so many creatives, I’ve always had a million ways I love to express myself—drawing, painting, animation, collage, digital design. But no job seemed to scratch all those creative itches.
I worked in corporate as an in-house graphic designer for four years, specialising in large-scale art print and design. But something was missing.
Then, a close friend asked me to design her save-the-date, and everything clicked. I fell in love with the process—learning about her and her partner, uncovering the little details that made them, them. That’s when it hit me… wait, I can tell people’s stories for a living?!
I realised my passion wasn’t just in the designs, but also the people, the process, and most importantly—the human connection. I loved diving deep, understanding their stories to create something personal and meaningful.
How would you define your artistic style, and how has it evolved over time?
Honestly, this is a tough one because I don’t have just one style. I adapt my creative style according to project at hand—and that’s what I love the most about my work.
Some projects call for something elegant and refined, while others are bold and edgy—it all depends.
When I was a teen, I was always searching for a ‘signature style’—something that would make me stand out or feel more recognisable. But the beauty of what I do now is that I don’t have to choose.
If there’s one commonality, it’s that everything is intentional. It’s never just about making something look good—it’s about making it feel right.
We were absolutely delighted to have you invigorate our branding! Can you take us behind the scenes of your creative process and share the inspiration that guided your vision?
It was honestly such a pleasure to create these designs. When I was brought onto the project to incorporate these insect symbols into your logo, I knew they had to feel like a natural extension of your already iconic branding. They needed to be free-flowing, unique, and effortless—enhancing the elegance of the logo without overpowering it.
My process always starts with pen and paper. I love sketching in pen first because I can’t erase anything, which forces me to explore more variations.
Sometimes, the best ideas come from those quick, unfiltered strokes. I wanted the brand marks to feel effortless and abstract, so instead of meticulously researching insect forms, I sketched them purely from memory—capturing how they existed in my mind rather than in perfect detail. Once the concepts were done, I scanned them and brought them into Procreate, where the refining process began.
After designing the three insects, my next challenge was making them feel cohesive, like they belonged to the same artistic language.
So, back to the drawing board I went, refining every stroke to ensure they felt like a family alongside the signature logo. Once everything was just right, I brought them into Illustrator to refine every detail and ensure they were pixel-perfect.
Who and what inspires you?
The people around me inspire me the most! In my family we are all creative—we all love music, art, and culture, and our daily conversations always spark new ideas, getting me excited to create. The same goes for my friends. Even though we all do such different things, that’s what I love most about us. We’re endlessly supportive of each other, and being around them always makes me feel like I can do anything.
What inspires me? Without a doubt, books and print. There’s something about physically feeling a design—the grain of the paper, the choice of thickness, whether it’s matte or glossy, the typography, the layout. My mum is a magazine collector, so whenever I need a creative boost, I love flipping through her old issues. And since starting She Scribes, my childhood books have been a serious source of inspiration. Some of my favourites to revisit are Eloise at the Plaza, The English Roses, Madeline, and anything by Shaun Tan.
Finally, what’s something you’ve been doing recently to reconnect with nature?
Honestly, just getting outside more! Morning walks, sitting in the sun with a coffee before the start of the day, even just opening the windows more often. It’s all in the little things.
